How To Make Content Marketing Work For Your Online Business

As an online business owner, I’m sure that you want to make content marketing work for you.

After all, content marketing is the rave of the moment, and…

Most online business owners use it to make more impact, generate more leads, and earn more money.

2018 B2B Content Marketing statistics  reveals that about 91% of B2B marketers use content marketing to reach their customers, while 86% of B2C marketers still see it as a key strategy.

That’s huge right?

Well, that’s not all…

What Twitter Stats Tell Us About Content Marketing

Twitter, one of the world’s most used social media platforms tells us a lot about the impact of content marketing on its users and businesses.

By using Twitter alone, companies are gaining more exposure and attracting more leads.

Twitter image

In a recent survey, it found out that about 66% of people found a new business on Twitter.

Not only that…

Just because of a tweet, 69% of people bought something on the social media platform.

Amazing, isn’t it?

Similarly, 94% of people plan to make a purchase from a business they follow on Twitter.

So, what does this mean?

Without Content Marketing You’re Leaving So Much On The Table

If you’re a business owner that’s not leveraging content marketing in your online activities, you’re missing a lot of opportunities and leaving so much on the table.

This is because more people are online these days, and with content marketing alone, you can make them trust and buy from you.

So, if you want to reach out to more people and make more money, you must make content marketing work for your online business.

How To Make Content Marketing Work For Your Online Business

online business owner

It’s true that your business will benefit immensely from content marketing if you utilise it.

However, if you fail to do it the right way, you will lose so much money, and not get high ROIs from it.

I want to show you surefire strategies that will make content marketing work for your online business.

With these five sure-fire strategies and tips, your content marketing efforts will benefit your online business immensely.

#1. Invest In Traffic Generation:

If your business blog doesn’t generate enough traffic, you might as well forget about content marketing entirely.

This is because, the more traffic you generate, the more people you’re able to reach.

Hence, you need to invest heavily in traffic generation.

When you do, you’ll be able to reach more people and stand the chance of getting awesome results for your content marketing efforts.

How To Generate Traffic To Your Business Blog

Traffic generation is the most difficult aspect of content marketing.

This is because, a lot of businesses use this strategy so it’s difficult to outrank them.

One of the best ways to attract new followers to your business blog is to take the hard route.

So, this is what you do:

business blog

Instead of publishing generic short posts on your blog that adds no value to your readers, you should…

Publish long-form useful content:

It might take you a while to create long-form content, but it always delivers great results.

If you can’t do this on your own, you can employ the services of a freelance writer.

Some of the long-form content techniques you can use include the Skyscraper Technique by Brian Dean, and the Pillar page technique by Hubspot.

By creating long-form content through these techniques, more people will visit your blog since the content are sure to be more in-depth, actionable, and valuable.

Aside from creating long-form content, another traffic generation strategy is…

Working hand in hand with influencers:


When you work with influencers, you’ll be able to reach more people since they have a large audience base.

With this, you’ll witness a dramatic surge in traffic to your business blog.

However, getting the attention of influencers is difficult. Especially, if you’re relatively unknown and just starting.

So, you can create an “expert round-up post on your blog, where you can feature these influencers.

When you do, they’ll be happy to mention your online business and help you reach more people.

If you can’t get the attention of influencers in your niche, don’t worry.

You can consider…

Guest posting on authority blogs and top publications:

If you’re able to become featured or get a by-line on say Entrepreneur Magazine, Forbes, Business Insider, and Inc., what do you think will happen to your online business?

Definitely, your traffic will skyrocket.

This is because these are websites that have lots of readers who’ve been following them for long.

When you post on them, it’ll surely have positive and lasting impact on your business.

Recently, I wrote a guest post for Jeff Bullas, and it helped my business greatly.

However, if you’re not on a budget, you can ditch all the strategies above, and opt for…

The use of adverts to generate traffic to your business blog:

You can use different advertisement models such as Google Ads and Facebook Ads for your online business.

If done correctly, they’ll help you get the needed attention, hence aiding your traffic generation tremendously.

After generating the needed traffic to your business blog, you have to…

#2. Build A Community Of Loyal Followers:

Generating traffic to your blog isn’t enough.

You must start utilizing it immediately, or else you’d have wasted time and resources building it.

That’s why you need to build a community of loyal followers.

These are the people that’ll identify with your brand, buy from you, and promote what you do.

Hence, you must pay attention to this part of your business, as it’s strategic to make it sprout.


Building a Community: A Step by Step Guide

When building a community, the first thing you must do is figure out what you want to give them.

This is because most people won’t join a community if there’s nothing valuable they’ll gain from it.

Hence, you need to understand who your target audience is, and what will be suitable for them.

For instance, you can decide to give out a free eBook, create a crash course, a free webinar, and so on.

After doing this, the next step is to.

Identify The Kind Of Community You Want To Build

There are different types of communities out there.

This largely depends on your target audience, what they enjoy most, where they hang out, and so on.

If your audience is majorly business people, you might consider

Having an email list:

With an email list, you’ll be able to reach and communicate better with them.

However, when building an email list, you must be strategic with the kind of content you share with your audience.

Chances are, that if your emails become too boring they’ll stop reading them, or unsubscribe from your list entirely.

However, if they’re valuable, they’ll be on the lookout for your next email always.

Aside from an email list, you can…

Create a Facebook group:

A Facebook group offers you the opportunity to share interesting insights with your audience, know their pain points, and help them grow.

But, it’s difficult to build and maintain a Facebook group for long.

If you want to do this effectively, you should learn how to build and manage a Facebook community.

Apart from a Facebook group, you can consider

Building a YouTube channel and Podcast:

Having a dedicated YouTube channel and Podcast will go a long way in building your traffic.

For millennials and Gen Z, a YouTube channel will be your sure bet.

However, if you have an audience of busy professionals, having a Podcast will serve them better.

Again, you must ensure that whatever you share with your audience is valuable and interesting, so that you can succeed in the creation of YouTube videos and Podcasts.

If you have a boring video or an uninspiring podcast, you’ll most likely not attract the right set of audience for a long time.

A Chatbot and push notification will help you greatly in creating a community of loyal followers.

With an awesome community built, then you should immediately.

#3. Create Products and Offer Services:

Managing an online business isn’t easy.

So, what keeps you going most times is when you witness a high ROI.

After all, you’re in business to make money.

Without this, you won’t be able to maintain and keep your business online, foot your bill, and so much more.

And besides, if you have huge traffic on your blog, and a raving community, it won’t count if your business isn’t generating any income.

That’s why you need to create products and offer services in your business.

With this, your traffic and audience will translate into something meaningful, else you’ll blame yourself for starting an online business in the first place.

Before Creating Your Products: What You Should Do

You don’t just jumpstart the process and start creating products out of the moon.

If you do, you’re most likely not going to generate any income from it.

The first step you must take is to find out what your target audience wants.

If you’re able to do this well, you’ll get huge results.

The best strategy to use when doing this is to ask your audience what they’ll be interested in at the moment.

Chances are, that they’ll respond and give you a clue of what you should spend your time creating for them.

You can do this through the use of Google forms, online polls, and so on.

If it’s a service you’re offering, all you need to do is find the right kind of audience, who’ll be interested in it.

After Creating Your Products: What Next?

You must understand that a product doesn’t generate income on its own.

Creating a product is great, but if you don’t sell, it won’t be useful to your business.

So, the next thing you must do immediately after creating your products is to promote them.

In fact, you should spend more time promoting your products than you did in creating them.

Your audience and the traffic which you built previously will come in handy for you here.

In fact, you should implement strategies that help in the promotion of products.

As soon as you’re done with the product creation and promotion process, you should

#4. Have A Well-Planned Strategy In Place:

When it comes to selling products and services online, the most difficult aspect is closing sales.

Most times, your audience will indicate interest in buying from you, but in the long run, they won’t do so.

This is due to a lot of factors.

To some, it might be that they were unable to pay after check-out.

For others, it could be a faulty internet connection.

And, so many more.

This is where your ingenuity as a business owner comes to play.

If you’re not careful, you’ll be spending a lot of time and resources to promote your products and services, without closing any sales.

To be able to do this professionally and systematically, you should

Utilize A Lead Flow Funnel

A lead flow funnel is what most online business owners use to close sales in their business.

It usually starts with an initiation, then a follow-up, and ends with a sale.

Take Neil Patel for instance.

He uses this strategy to offer his services to high-end clients.

His lead flow funnel involves prompting readers on his blog to enter their website URL, to get a comprehensive report on it by his team.

After doing this, he then asks those who’ve entered their details for their email address, to receive the report.

As soon as this is done, his team will take a look to see if the person fits into what they’re looking for.

If this is so, they proceed to inform the client about their website, what they’ve observed, and how they can fix it.

In a nutshell, they communicate with the potential client on the back end, until it leads to a sale.

Similarly, Jon Morrow does this awesomely too with his products.

His lead flow funnel starts from his insanely useful blog posts that’ll get you hooked till the end.

While reading the blog posts, you’ll receive push notifications that prompts you to download his free eBook.

To be able to do this, you must submit your email address.

As soon as you receive the eBook, you’ll begin to get emails from him whenever a new post is published on the blog.

Afterwards, he conducts free webinars related to his upcoming courses.

If you participate in the webinar, you’re a potential student.

So, he’ll follow up with a series of emails until you buy the course.

There are more examples out there.

What you’ll observe is that a lead flow funnel is a process. When you follow the process, you’ll most likely land more sales.

If you have a lead flow funnel in place, then you must…

#5. Make Every Content Count:

As a business which utilizes content marketing at the core of your strategy, you must make sure that every content that you publish counts.

Before you hit the send or publish button for any of your content, you must ensure that it aligns with the content marketing strategy put in place by your business.

You must treat every blog post as the means through which your online business will become known by all.

And, a way of telling people about what your business’ products and services is all about.

To do this, you must consistently and systematically talk about your online business at all times.

Be proud of it, be willing to tell your audience about it, always promote it, and never stop repeating the process.

When you do this on a consistent basis, your online business will gain more followers, generate more traffic, and make more money.


No business can survive online without consistent and result-oriented content marketing efforts.

If you fail to implement content marketing in your online business, chances are that you’ll lose traction sooner or later.

As interesting as this seems, if you don’t do what works, you’ll get little or no results.

In this post, I’ve shown you sure-fire strategies that’ll ensure that your content marketing efforts are not in vain.

First, you need to generate lots of traffic to your business blog.

After that, you’ll build a community of loyal followers who are interested in what you do.

Thirdly, you need to monetize your business through the creation of in-demand products and offer quality services.

If you’re able to do this well, the next thing is to have a well-defined strategy to close sales.

Finally, you must make sure that every content which you publish on your blog and other platforms count.

With these, your online business will skyrocket, and your content marketing efforts will pay off.

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