As a business, I’m sure you want to influence your online brand.
The reason is simple. Your online brand is your gateway to the world which helps your business sprout online. Not only that, it provides a means to interact with people.
It’s essential for the growth of your business.
Brands have been made through the internet. Individuals have gained prominence on the internet. Businesses have thrived on the internet.
You cannot be left out of all these.
But you might ask:
What’s the best, yet inexpensive and easy way to influence your online brand?
What’s the top secret of online marketers, social media influencers, and authority bloggers?
What have they done to remain on top always?
Well, don’t worry. I got you covered.
In this post, I’ll show you how important it is to influence your online brand with the right words, and the best way to achieve it.
How Using The Right Words Can Influence Your Online Brand
One thing you need to understand as an online brand is that using the right words impact your business greatly. What you say, how you say it, and where it is said, matters a lot for your business online.
Hence, to succeed as an online brand, you must master how to use the right words carefully. Doing this will make you the go-to brand in your niche online.
Enter Content Marketing: The Experts’ Guide to Using the Right Words Online
According to Hubspot, companies now budget more for content marketing compared to previous years.
This shows that content marketing provides brands with a tested and trusted way to use the right words for their online business.
One thing is sure. A lot of B2B and SaaS companies use content marketing for their brand, and achieve tremendous success with it. This is because, it allows you speak to your audience in a succinct, clear and convincing manner
It also makes it easy for you to persuade your audience to take specific action.
And you know what?
You don’t need to break the bank to succeed with content marketing. If you can set realistic goals for your online brand, it can thrive even with the minimum budget available.
10 Actionable Ways to Impact Your Online Brand with Content Marketing
Content marketing is a must for any business that wants to succeed online. It’s the best way to impact your online brand with the right words.
If you can master content marketing, you’ll drive massive sales for your online business, increase your ROI, and make your online brand boomerang.
Below are ten (10) actionable techniques that can help you get started the right way with content marketing for your online brand.
#1. Have A Goal In Mind
When it comes to content marketing, you must always think of the end goal of each content.
Before creating a content, you must ask the following questions:
- What do I want to achieve with this content?
- What are my brand goals, and how can I convey it easily?
- Will this content solve my audience’s pain points?
Doing this will help you in a number of ways.
Firstly, it makes it easy for you to be specific with the content creation without losing track in the process.
Secondly, it helps you go straight to the point from the beginning.
Finally, it makes it easy for your target audience to understand you better from the onset.
If you can do this for your online brand, you’ll be able to impact it in a positive way.
#2. Focus On The Most Important Aspect
You must be specific with your content marketing strategy to achieve success. To be able to do this, you should only focus on saying one thing which is the most important.
Hence, you must provide your online audience with a valuable content. This helps you to solve the specific problems they’re facing, and make them take particular actions.
As a rule, you should never say everything at once.
If you do this, it will impact your online brand positively in no distant time.
#3. Provide A Logical Flow
Do you begin your content from the end, and end from the beginning?
I doubt if that’s possible.
But if you do, it’s time to change your strategy.
One thing you should note is that, having a content with illogical flow affects your online brand greatly.
If all posts were to begin with the conclusion, and end with the introduction. How’ll it look? Illogical isn’t it?
So, your online content must be easy to follow. The audience must know what it represents from start. It must be in a logical order.
If you’re promising a benefit, it must follow that order. Explain to your audience why they should believe in the benefits that you promise.
Infuse a logical flow to your content marketing strategy, and watch as your online brand thrives.
#4. Make Your Content Actionable
When creating your content, it’s normal to have redundancies creep into it. Well, this is understandable but it affects it greatly.
Not only does it make them look unnatural, it also dispossess them of the powerful words to convince your audience.
What are Redundancies you may ask?
Redundancies are words you can do without in your content. They are mostly adjectives and detrimental to the success of your content marketing efforts.
You can read Smart Blogger’s in-depth post about them, and how to avoid them. Hence, you need to be careful whenever you’re writing because redundancies know no one.
Also, you shouldn’t be in haste to hit the publish button after writing the content. You should re-write and edit your content.
If you can afford it, pass it over to an editor.
By doing this, you will set your online brand on the right track for success.
#5. Never Generalise What You Do
As a rule, you should be specific with your content marketing strategy.
Never generalise what you do. The people you work with. How you help. The benefits in using your brand. And so on.
When you’re specific, you’ll be able to engage your audience more. More people will learn about your business, hence improving your followers’ base.
If you want to get more results with your content marketing efforts, then you need to be specific with what you do as a brand online.
#6. Show The Benefits
For every content out there, there must be a benefit. If there are no benefits, the content will be nothing but err… worthless
If I may ask, what’s the benefit of this article?
To illustrate how to impact your online brand with the right words right?
So a person who stumbles upon this article through any medium, will know what they stand to gain from the beginning.
This is the best way to go about your content marketing strategy. Your content must have benefits, and you need to show them immediately.
Never keep your audience in doubt, else you will lose them fast.
You need to create the right words, flaunt the benefits of your online brand and see how it’ll flourish dramatically.
#7. Make Your Reader The Cornerstone Of Your Content Marketing Strategy
The essence of any brand online is the readers. When mapping out your content marketing strategy, you must think of the reader always.
In fact, this must show in the way you write your content. Never make your content populated with I, me, we, and us.
If you do so, then you are setting your online brand for failure. You must make sure that the content revolves round the reader.
Talk about the reader, speak to them, and emphasise the benefits they will get from the content. When you talk about the reader, you solve a problem, and drive home your points even faster.
In the end, your online brand will profit from this greatly, and your potential customers will be better off for it.
#8. Prove Your Claims At All Times
Have you ever contacted a supposed bespoke fashion designer who doesn’t have samples? What did you do next?
Contact him for your next big occasion say your wedding ceremony, or leave the outlet never to go back there again?
I’m sure most people will choose the latter.
This’s same for your online brand, and your content marketing strategy as a whole.
If you just make claims but fail to prove them, then you’ll not achieve the desired result. Never allow your audience to assume anything, rather back up all your claims with proofs.
If you’re a freelance writer, you should show your writing prowess.
If you’re a Social Media Marketer, you should show proofs of successfully completed social media campaigns.
To be able to convince your audience that your online brand is the best, then you need to reinforce your content with proofs.
#9. Impress Your Customers With Incentives
Today, we live in an internet-crazy world.
According to Statista, there are over 4 billion active internet users in the world.
There are many brands online with the same target, trying to impress their potential customers daily.
How’re they doing it? They convey their message in words through the use of content marketing.
This report has it that, more than 4 million blog posts are published daily.
So, what happens to the potential customers?
Chances are that they have a lot of options to choose from.
They do not know the next brand to purchase their goods, or get their services from. Hence, as an online brand wishing to succeed with content marketing, what do you do?
Simple, be generous!
Make your content more detailed, informative and solution oriented. If possible, put forward an incentive (Such as a free eBook).
Similarly, you can also offer to do something for free (a service), and do it well.
When you’re generous with your content, and the incentives you offer, you’ll be able to impact your online brand rightly.
#10. Don’t Be Too Shy To Ask
One thing is sure. There’s a purpose for every content you create for your online brand. This could be for publicity, advertisement, or brand awareness
After taking time to create the content, what do you do?
Keep quiet, and expect that your audience understand what you want.
If you do this, chances are that your audience won’t take any action with it. Hence as a rule, you should always ask your potential customers to take an action.
To do this effectively, you should include it at the end of every content. This is a vital and viable tool that helps give your online brand the impact it deserves.
Take for instance, you want your audience to share your content, state it clearly.
When you do, they are more likely to do so. But if you don’t, they won’t.
Begin asking your audience to take actions politely today, and imagine them making a buzz about your online brand.
On a Final Note
To influence your online brand, you must master how to use the right words.
In this post, I’ve showed you a proven strategy for that.
Likewise, I gave you ten (10) techniques that make it easy for you to influence your online brand like an expert in content marketing.
With these, you’ll be able to;
- Pass your message across in a convincing and clear manner.
- Give your online brand the boom it deserves.
- Write your content the right way.
- Grow your online brand to an enviable height.
This is what we do at Your Content Mart, and that’s how we help SaaS companies generate high-quality traffic with content marketing.