Your online brand is an important asset.
It helps your online business sprout.
It’s your gateway to the world, and a means to interact with people
It is important for your business. So you must impact it the right way.
Many brands have been made through the internet. Many persons have gained prominence on the internet. Many businesses have thrived by doing the right things on the internet.
You cannot be left out of all these?
So, what’s the best yet inexpensive and easy way to impact your online brand?
What’s the top secret of online marketers, social media influencers, authority bloggers and so on?
What have they done to remain on top always?
In this post, I highlight how important it is to impact your online brand with the right words, and the ways you can achieve this.
The potent tools for impacting your online brand
As an online brand you need to understand how the right words impact your business.
According to Hubspot, On average, B2B marketers allocate 28% of their total marketing budget to content marketing
It’s a no-brainer that many B2B’s, B2C’s etc. have utilised these tools for their brand.
With the right words, you will speak to your audience in a succinct, clear and convincing manner
With the right words, you will persuade your audience to take specific actions.
With the right words, your online brand can thrive faster with the minimum budget available.
And still achieve your set goals.
10 Actionable Ways to impact your online brand with the right words
As a business, you should impact your online brand with the right words. These ten (10) actionable techniques if implemented can make your online brand boomerang.
As an online brand, you must always think of the end goal of each content
You must always ask?
What do I want to achieve with this content?
What are my brand goals, and how can I convey it easily.
You must be specific with the goals of each content, and discuss it in details without losing track.
You must go straight to the point from the beginning.
If you can be straight-forward with your contents, you’ll impact your online brand positively
If you wish to impact your online brand with the right words, you need to be specific with your contents
You should only focus on saying one thing, which is the most important.
Provide your online audience with impacting and enthralling contents
As a rule, you should never say everything.
If you could do this for all of your contents, it will impact your online brand positively in no distant time.
Have a logical flow:
Do you begin your online contents from the end, and end from the beginning?
Having a content with illogical flows affects your online brand greatly
If all posts were to begin with the introduction and vice versa. How will it look?
Illogical isn’t it?
Your online contents must be easy to follow. The audience must know what it represents from start.
It must be in a logical order.
If you are promising a benefit, it must follow that order.
As a rule, explain the reasons to believe in benefits that you promise
Give your contents the logical order it deserves today, and watch as your online brand thrives.
It’s normal to have redundancies creep into your contents. This is understandable
How do these affect your contents?
It makes them look unnatural, and dispossess them of the powerful words to convince your audience.
What are Redundancies?
They are words you can do without in your contents. They are mostly adjectives and are detrimental to your online brand success.
You can read Smart Blogger’s in-depth post about them, and how to avoid them too..
What to do instead?
You should be careful whenever you write, because redundancies know no one.
After writing the contents, don’t be in haste to hit the publish button. Re-write and edit your contents. If you could afford it, you can pass it over to an editor.
By doing this, you will set your online brand on the right track
To be impactful with your online brand, be specific with your contents.
Never generalise what you do? The people you work with? How you may help? The benefits in using your brand, and so on.
When you are specific, your contents will be engaging.
You will gain more followers.
You will even sell more.
Make your contents specific, and you will land more sales for your online brand
Show the benefits:
For every content out there, there must be a benefit.
If there are no benefits, the contents will be nothing but err… worthless
If I may ask?
What’s the benefit of this article?
To illustrate how to impact your online brand with the right words
So a person who stumbles upon this article through any medium, will know what is in it for him/her.
The same way, your contents must have benefits, and you must demonstrate them.
Do not keep your audience in doubt, else you will lose them fast.
Create the right words, flaunt the benefits of your online brand and witness it flourish
Don’t be self-centric:
Are your contents populated by I, Me, We, Us etc.?
If this so, then you are infusing failure into your online brand.
Your contents have to be about the reader.
You should talk about the reader, speak to the reader, and emphasise the benefits the reader will get from the content.
When you talk about the reader, you solve a problem, and drive home your points even faster.
Your online brand will profit from this greatly, and your potential customers will be better off for it.
Prove your claims:
Have you ever contacted a supposed bespoke fashion designer who doesn’t have samples?
What did you do next?
Contact him for your next big occasion?
In most cases you leave the outlet never to go back again. Ever!
This is same for your online brand, and the contents you create to impact it.
You must back up all your claims with proofs.
Never allow your audience to assume. Show proofs
If you are a Freelance Writer, you should prove this by writing.
If you are Social Media Marketer, you should show proofs of completed projects
If you want to convince your audience that your online brand is the best, then reinforce your contents with proofs.
We live in an internet-crazy world.
No wonder, the internet world has witnessed an over 913% growth in the last 16 years
Many online brands with the same target, try to impress the potential customers daily.
How are they doing it?
They convey their message in words, just as you do/ planning to.
This report has it that, more than 4 million blog posts are published daily
So, what happens to the potential customers?
Chances are that they are preoccupied, sceptical and confused.
They do not know the next brand to purchase their goods, or get their services from.
As an online brand wishing to impact with the right words, what do you do?
Simple, be generous!
Make your contents more detailed, more informative and more solution oriented.
If possible, put forward an incentive (In form of a free eBook). You can also offer to do something for free (a service), and do it well.
When you are generous with your contents, and the incentives you offer. You will impact your online brand rightly.
There is a purpose for every content you create for your online brand.
This could be for publicity, advertisement, brand awareness and so on.
As a rule, ask your potential customers to take an action.
This you should include at the end of every content.
It is vital, and a viable tool to give your online brand the impact it deserves.
If you want your audience to share your content, state it clearly. When you do, chances are that they will do so. But if you don’t, they won’t.
Ask your audience to take actions politely, and you can only imagine them making a buzz about your online brand
On a Final Note:
Impacting your online brand with the right words is key to growing your business.
The right words ensure that you pass your message across in a convincing and clear manner.
The right words give your online brand the boom it deserves.
When you write your contents with the right words. It affects your business and grow your online brand to an enviable height.
Have your say?
As an Online brand, what are the steps you have been taking to impact your online brand?
What is the impact it has for your business so far?
Do you think the right words are potent tools for impacting an online brand?
Make your submissions in the comment box below