As a business desirous of becoming visible online, you’ve heard that content marketing is king.
With it, you not only provide your clients solutions to their problems, but also make your brand visible to more clients.
But here comes the problem.
While it’s true that content marketing is a subtle and easy way to increase your brand’s online visibility, creating truly engaging content for your raving clients and readers is a difficult process.
Although, most big companies online outsource this task. If you’re a start-up with a small budget, it could be difficult.
So, what do you do?
Leave out content marketing entirely, and focus on other areas (which in most cases doesn’t work). Or outsource with the little budget you have, yet produce little or no results.
Well, I have good news for you.
But before then, let me tell you this:
Writers (including the pros) face a lot of problems.
Creating a superb, and engaging content is a damn difficult task.
Not only are writers on the lookout to replicate previous successes every week, they are prone to run out of ideas about what to write next.
Imagine having to produce blog posts, newsletters, social media contents, sales copies, eBooks, landing pages and so on.
Truth is, it could become tiring.
Likewise, they are involved in continuous marketing of their services through various platforms, in order to gain more leads and clients.
In fact, writing is a lonely task.
Most at times, writers are left at the mercy of their computer screens, typing and checking.
But despite all these, great writers write.
They ensure that their clients are satisfied with their output and keep coming back for more.
So, what are the secrets to creating a variety of quality content on a consistent basis, through your blog as a writer?
These secrets (if well implemented), will go a long way to simplify content creation process in your company, and you’ll be able to create contents that are interesting, enlightening and factual.
Here we go:
Make Reading A Habit:
Reading is an activity that established writers do always, they are never tired of reading at any point in time.
When you read, you’re full of ideas, and able to create quality content consistently.
One major challenge faced by many, is that they’re confused about the type of books to read. Should you read, industry specific or generic books?
Another major challenge is how often should you read? Is it daily, weekly, monthly and so on?
Get this clear:
If you want to replicate the kind of successes great writers have, then you must not only read something out of everything, but also do so consistently on a daily basis.
You should have a dedicated time of the day, in which you read no matter what.
When you do this always, you’ll get a lot of ideas which shapes your writing.
Make Google Your Friend:
Google has been around for a while, but most people are yet to accept it as a worthy friend. Google is not only a search engine, but also a great idea generating resource.
Let me tell you this:
If you write, and you think you can generate great ideas all the time without Google, then you need to rethink your strategy.
Take for instance, Google Analytics simplifies your search process, and keeps you informed about keywords and phrases that your target customers are searching for online.
To be able to churn out great content, you shouldn’t under-estimate nor under-utilize Google. It sure gives you a lot of insights, and provide you with a lot of answers.
Stand On The Shoulders Of Giants:
In every industry, there are authorities.
These are people who have been in the industry for long, and have produced great results over a long period of time.
In writing, it is the same.
We have writers who have been in the business for long, and have made name writing. Standing on their shoulders, and learning from them makes the process seamless and effortless for you.
If you’re concerned about creating great content for your company, then you shouldn’t fail to learn from the masters.
You have a lot to learn from them, and should do so with much vigour.
How do I stand on the shoulders of giants, you might ask?
- Read their books
- Visit authority websites
- Buy online courses
- Subscribe to email newsletters
- And so many more
Doing all these, will streamline your thought process, make writing more interesting, and at the end, you’ll be able to achieve great results.
I love the way Kallen Diggs puts it:
“There is nothing wrong with asking for help. Accepting the help of others will usually shorten the learning curve in anything you want to pursue in life. It does not make you any less independent.”
Be A Good Listener:
A good writer must also be good at listening. Listening will let you know what your readers want, how they want it, and why they want to it.
Today’s post is a product of a question one of my readers asked last week.
Every writer must listen to the readers always, this could be in form of reading their comments, conducting surveys, and asking them what they want etc.
If you’re a good listener, chances are that you’ll definitely get it right whenever you want to write.
Stay Close To The News:
Today’s world provides a great opportunity for writers. This is because a lot of issues occur in our daily lives that we can write about.
In fact, the social media has made this easier, because within seconds you’ll know whatever is happening anywhere in the world wherever you are.
If you have a blog or website, this is an area you need to leverage on.
Listening and reading about trending events will make it easy for you to generate ideas for your next article, blog post, guest post, book and so on.
You don’t need to look further, nor get any idea validation from anyone.
Take for instance, some of the following article headlines below:
- What writers and speakers can learn from the Gettysburg Address
- 8 writing lessons from Michelle Obama’s DNC speech
- How to avoid Melania Trump’s speechwriter mistake.
What do you observe?
These are articles crafted from trending issues at that time. Truth is, they went viral because they are trendy.
As a writer, you need to stay close to the news. In it, you can get great ideas for your next content.
Write Down Ideas:
Ideas come naturally and unannounced.
In fact, you could be walking down the street, sitting in the public bus, playing with your kid/ partner, and suddenly an idea comes to you like a lightening about what you could write about.
What do you do?
Most people ignore it, and feel that it’ll come up later. In fact, many writers fail to utilise it.
Now let me shock you!
Ideas usually don’t come up again. In most cases you forget them all, or most part of it.
You may be curious to know how you can keep the ideas flowing, and you’ll not forget it.
By writing them down.
As a content creator, whenever any idea comes up, you MUST write it down immediately.
Some of the ways you can do it is by:
- Having a jotting pad handy
- Making use of mobile applications such as Evernote
- Recording them down with a recorder
- And so on
Established writers do not joke with this. They jot down ideas as they come, and revisit when it’s time. One thing you should note is that, if these ideas are not useful now, it will count one day.
Have Interest In Your Niche:
As a writer or content creator, you MUST have a niche. This is an area that interests you the most, and you’re passionate writing about it. There are a number of ways to develop your writing niche as a business.
These include the following:
- Course of study
- Business affiliation
- And so many more
You should know that your niche is unique, and you should develop it. You need to learn, relearn and unlearn this.
In fact, you should develop expertise in your niche such that you can write on them, with little or no research.
Many established writers have utilised this tactic, and have gone ahead to build an empire with it. Some of these include:
- Darren Rowse and Jon Morrow best known for blogging tips
- Seth Godin known for self-development
- Zac Johnson known for Affiliate Marketing
- Carol Tice and Bamidele Onibalusi known for Freelance Writing.
- Jeff Goins and Abdullahi Muhammed known for coaching writers and content marketing.
One thing that distinguishes all these experts is the fact that, they have honed their skills in these niches over the years, and they have been writing about them ever since.
On A Final Note:
Writing gives you the voice you crave for. It gives you a right to pen down your thoughts and make an impact in the world.
While it’s generally interesting, it could be frustrating at times especially when you’re struggling to create content for your online business.
If you can follow these steps to the letter, you’ll be able to create quality content always